MediSamvad Ecosystem Impact Report
Since Inception  ·  Aug 2024 – Jun 2026
Alkem Laboratories  ·  Confidential  · 
01
MediSamvad Ecosystem
How MediSamvad creates, delivers, measures and improves HCP engagement at scale
How MediSamvad Creates HCP Engagement at Scale
Create Deliver Engage Measure Improve
What Doctors Experience
⚕ MediSamvad Platform
📄 Scientific Content
1,000+ contents published · therapy area research · product information · clinical reads
Core Pillar
🎥 Live & On-Demand Sessions
Webinars, simulcasts, recorded sessions — on-demand academic reference
📊 SPQs & Surveys
Single point questions, clinical surveys, interactive polls
🤖 AI Assistant (AiDA)
Differential Diagnosis (DDx) · AI-powered clinical decision support
💬 WhatsApp Chatbot
Type HI → instant access to latest scientific content
Doctor engagement signals feed back into the CRM — improving targeting, segmentation, and future campaign relevance The Flywheel
Engagement Intelligence
🗄 Engagement Intelligence Hub
1.8L+ HCPs · Audience Segmentation · Campaign Management · Analytics & Reporting
Engagement Programmes
🎓 Educational Sessions
Webinars RTMs AdBoards ISPs Simulcasts
📣 Scientific Campaigns
Scientific content SPQs & Surveys Division-led campaigns
How Engagement Reaches Doctors
MediSamvad's differentiated multi-channel delivery model
CRM-Led
📲 CRM-Led Engagement
FTE-managed outreach from CRM using META-approved templates. Targeted to segmented HCP cohorts from the full 1.8L+ universe.
Scale: 1.8L+ registered HCPs
Field-Led
👥 Field-Led Engagement
FTE sets up templates on Garnet. Field employees send to their mapped doctor contacts — personalised, at scale, directly from field.
~200 mapped doctors per field employee
The Audience
1.8L+
HCPs
25+ Specialities
GPs · Specialists · Consultants · KOLs
Doctor Intent Signals
🖥 Platform Visits (57K+ unique) 💬 Content Discussions (350+) ⭐ Doctor Feedback (250+) 📊 SPQ Participation
↑ feeds back into
Engagement Intelligence Hub
Better targeting · smarter segmentation · more relevant content
⚙ Operational Backbone — 4.5 FTE enabling the entire ecosystem
CRM Operations Content Management Session Delivery Campaign Execution Field-Led Engagement Support Analytics & Reporting
Ecosystem Since Inception
1.8L+HCP Base
637Sessions Held
842Campaigns Executed
1K+Scientific Assets
19.6L+Scientific Touchpoints Delivered
02
Division Snapshot
How Alkem divisions are utilizing the MediSamvad ecosystem across sessions, campaigns, content, and field engagement
3
Clusters
25
Divisions
637
Sessions Held
1.1K+
KOLs & Speakers Engaged
842
Campaigns Executed
1K+
Scientific Assets Utilised
19.6L+
HCP Touchpoints Delivered
Sessions — Webinars · RTMs · AdBoards · ISPs · Conference/Event Simulcasts  |  Campaigns — Weekly scientific content stream & division-led campaigns  |  Engagement Touchpoints — Touchpoints from weekly scientific content stream, division-led campaigns & session stream  |  Adoption Score — 1 pt per pillar actively used (Sessions / Sci Content / Campaigns / Field-Led Engagement) · Max 4
All 25 Divisions — Sessions · Campaigns · Touchpoints · Field-Led Engagement · Adoption Score
Click any row to expand
Division Sessions
Adopted
Campaign
Usage
Engagement Touchpoints
Generated
Field-Led Engagement
Usage
MediSamvad
Adoption Score
Cluster 01 ACUTE Anti-infectives · Respiratory · Pain · Ophthalmology
9 Divisions active
Suprema
↓ details
1 9 97.7K+ Yes 4/4
★★★★
Nexgen
↓ details
1 26 1.3L+ 3/4
★★★☆
Ascenda
↓ details
32 29 1.0L+ 3/4
★★★☆
Eyecare
↓ details
4 32 99.7K+ 3/4
★★★☆
Altron
↓ details
297 66 72.4K+ 3/4
★★★☆
Activlife
↓ details
22 1.3L+ 2/4
★★☆☆
Magna
↓ details
31 39.5K+ 2/4
★★☆☆
Pulmocare
↓ details
22 24.8K+ 2/4
★★☆☆
Hospicare
↓ details
1 67 10.7K+ 2/4
★★☆☆
Cluster 02 SEMI-CHRONIC Orthopaedics · Gastroenterology · Bone health · Oncology
6 Divisions active
Gastrokem
↓ details
3 34.9K+ Yes 4/4
★★★★
Asta
↓ details
1 34 1.9L+ 3/4
★★★☆
Nova
↓ details
27 1.8L+ 3/4
★★★☆
Vista
↓ details
3 29.8K+ 3/4
★★★☆
Oncology
↓ details
9 78 25.0K+ 3/4
★★★☆
Crista
↓ details
22 1.3L+ 2/4
★★☆☆
Cluster 03 CHRONIC Cardiology · Diabetology · Neurology · Dermatology · Metabolics
10 Divisions active
Pentacare
↓ details
73 61 1.4L+ 3/4
★★★☆
Metabolics
↓ details
15 76 1.2L+ 3/4
★★★☆
Imperia
↓ details
100 21 70.3K+ 3/4
★★★☆
Prizma
↓ details
66 54 69.3K+ 3/4
★★★☆
Metasmart
↓ details
4 37.6K+ 3/4
★★★☆
Dermakem
↓ details
14 4 19.2K+ 3/4
★★★☆
Metanext
↓ details
15 75 1.0L+ 2/4
★★☆☆
Diabetology
↓ details
4 75 91.0K+ 2/4
★★☆☆
Urocare Early stage
↓ details
4 470 1/4
★☆☆☆
Dermacare Early stage
↓ details
1 4.2K+ 1/4
★☆☆☆
Portfolio Total 637 842 19.6L+ 2 divisions 25 divs
03
Doctor Engagement Outcomes
Scientific content consumed, sessions attended, recurring platform usage, and voluntary engagement from doctors across the MediSamvad ecosystem
Doctors Reached & Engaged
10L+
Scientific Touchpoints Consumed
15.5K+
Monthly Active Doctors (MAU)
27.8K+
Quarterly Active Doctors (QAU)
14.7K+
Session Registrations
8.9K+
Session Participants
Voluntary Doctor Engagement
57K+
Unique Doctor Visits
350+
Scientific Content Discussions
250+
Doctor Feedback Responses
Why these numbers matter: MediSamvad is a WhatsApp-first scientific engagement ecosystem where doctors receive value directly on their phones. Every metric in this section represents either content consumption, recurring engagement, learning participation, or a voluntary decision to engage further — making them strong indicators of platform relevance and doctor intent.
Doctor Feedback Survey — MediSamvad
284 voluntary responses collected across scientific content campaigns from Dec 2025 – Jun 2026
284
Respondents
19
States
25+
Specialties
Question scores — 5-point scale
Content relevance to clinical practice
4.39 /5
86.3% rated 4–5
Scientific quality of MediSamvad content
4.36 /5
88.0% rated 4–5
Overall usefulness of MediSamvad as a platform
4.38 /5
84.9% rated 4–5
Open text themes — 86 responses
Most frequentWant source references & abstracts with content
CommonAppreciate the initiative — "Excellent, keep it going"
CommonWant more frequent content delivery
OccasionalWant content in regional languages
CommonWant GP / primary care specific topics
OccasionalMore disease management & case-based content
04
Division SPOC Feedback
Verified stakeholder feedback from division SPOCs across campaigns, sessions, and platform engagement initiatives
10
Verified Responses
6
Divisions
100%
Positive Feedback
Feedback collected from division stakeholders actively utilizing MediSamvad for campaigns, scientific content, and educational initiatives.
Altron · Acute
XONE RTM Series
Mr. Shubham Rai
Team appreciation · individual recognition
"A heartfelt thank you to each one of you for your incredible support and dedication throughout this journey. A special note of appreciation to Riya and Kashish for maintaining strong follow-ups and consistently initiating the war room with utmost commitment. My sincere thanks to Manisha ji for perfectly understanding the assignment and ensuring smooth, seamless execution at every stage. We conclude this initiative on a high note."
Ascenda · Acute
Webinar Series — Platform Migration
Mr. Amit Srivastava
Session quality · platform migration
"Highly appreciated smooth session coordination and continuous technical support. Based on positive experience, moving ISAR sessions and Dr. Kavita Bapat's webinar series to MediSamvad. Webinar recordings are being used as on-demand academic references for teaching and training by doctors and professors from the same specialty."
Ascenda · Acute
Webinar Series
Mr. Vijay Pradhan
End-to-end lifecycle management
"Entire webinar lifecycle — pre-session coordination, session planning, flyer creation, speaker communication — managed efficiently and within timelines. Moderation and technical support contributed to successful execution. Platform met expectations fully. No significant improvements currently required."
Ascenda · Acute
Safe Space for Sexual Matters Webinar
Mr. Vikalp Jain
Execution quality · platform experience
"Session was well organised and smoothly executed. Speakers and moderators appreciated MediSamvad team's efforts. Conducted flawlessly without any technical glitches. Platform found user-friendly and the overall program was perfectly managed."
Eyecare · Acute
Webinar Series · Jun–Oct 2025
Mrs. Promela Sabharwal
Moderation excellence · technical reliability
"Overall experience excellent and seamless. Special appreciation for proactive, spontaneous moderation support — including timely assistance with audience questions and session flow. Highly satisfied with technical execution, platform visibility and network stability. Team keen to conduct more webinars with MediSamvad."
Suprema · Acute
ISP Simulcast · Dr. Matthew Weir
Mr. Jayesh Makwana
Mass reach · field portal effectiveness
"Platform highly effective in reaching mass audience across Nephrology, Cardiology, Gastroenterology and Chest Physicians. WhatsApp + Email + SMS integration highly appreciated for efficient invitation dissemination to the Master Doctor List."
Constructive feedback noted: Booking status visibility enhancement requested — field employees need a way to track which doctors have already been invited. Requirement logged and under evaluation.
Pentacare · Chronic
Dementia Cross Talk Webinars
Mr. Suhas Borate
Proactive coordination · CME interest
"Coordination, invitations and overall execution were systematic and timely. Proactive follow-ups in situations where doctors were unavailable significantly reduced the need for additional follow-ups from the division's end. Keen to conduct more engaging CMEs and virtual programs through MediSamvad."
Pentacare · Chronic
Pain Chronicals Webinars
Mr. Yogesh Patil
Platform usability · brand value
"Collaboration helpful and team supportive throughout. Sessions conducted seamlessly. Platform is user-friendly, easy to navigate, and helpful even for new joiners. MediSamvad supports building a strong scientific background for the brand and keeps doctors updated academically."
Prizma · Chronic
Webinar & RTM Series
Ms. Swarali Patil
Seamless session operations
"No challenges in pre-session coordination. CME Coordinator readily available and guided effectively on session flow and requirements. Timely technical and moderation support throughout all sessions. Participating doctors did not face any joining-related issues on the platform."
Dermakem · Chronic
Refractory Cases Webinar · Oct 2025
Mr. Sagar Jadhav
Technical support · content suggestion
"Overall support from the MediSamvad team rated very good. Happy with technical support and collaterals provided from Day 1 through Day 5. Technical support met expectations fully."
Constructive suggestion noted: Webinar insights to be converted into infographics as a standard offering — acknowledged and will be considered.
05
FTE Operations
The operational backbone enabling content, campaigns, sessions, CRM management, and platform delivery across the MediSamvad ecosystem
A 62.6× Programme.
4.5 People. Delivered Without Disruption.
The MediSamvad FTE team operationalized, managed, and sustained ecosystem growth — from 2,718 HCPs to 1.8L+, from 156 campaigns to 1,025, and from 144 sessions to 465 — while remaining a constant 4.5-member team.
92%
Overall
utilisation
4.5
FTEs managing
a 62.6× programme
1.8L+
Doctor profiles managed on CRM
2,100+
Segmented campaign audiences managed on CRM
1,500+
Content workflows managed end-to-end
670+
Session operations managed
incl. rescheduled & cancelled
Year 2 utilisation by role9 months YTD · Aug 2025 – Apr 2026
92%overall · 3,576 productive hrs · 4,018 tasks
Engagement Specialist
1.0 FTE
129%
+45 days beyond scheduled capacity
Content Strategist
1.0 FTE
123%
+38 days beyond scheduled capacity
Tech Backend
0.5 FTE
103%
+1 day beyond scheduled capacity
Platform Support
1.0 FTE
79%
Session Moderator
1.0 FTE
77%